Testimonial

Moonfolk

Situation

Moonfolk is a location-based business on the Sunshine Coast hosting in-person events. Because of COVID-19 restrictions, Moonfolk needed to innovate rapidly. Choosing a design sprint was the best choice to yield results fast.

Why a design sprint?

A design sprint is a week of coordinated brainstorming and prototyping of new ideas, across teams of designers, researchers and content strategists. Bringing stakeholders and experts of the field together for this week yields results faster than any usual product design process.

How We Helped

As a team, we created a new online product – The Star Dusted Woman – that aligns with the 2-year goal we decided on during the sprint. Each user during the user testing sessions validated the value of the newly created product.

The Result

Moonfolk was able to take away the design and documentation of a new online product which has been tested with users in the market. The documentation included all brainstorming and workshop material from the experts in the field.